For technical founders

The product wins on merit. The technical evaluator agrees, and then the deal sits. Finance asks what it does to their numbers, and the answer comes back in features. The cost is not this deal. It is not knowing which of the other eleven will do the same.

What you receive

  • Your capability stated as the outcome a buyer’s CFO will fund
  • The reason each stalled deal is stalled, and the work to move it
  • A sales process your team runs the same way without you in the room
  • A revenue story that holds under an investor’s diligence

Three stages, in order

  1. Foundations. Be understood by the people who sign.
  2. Growth. Win the committee, not the evaluator.
  3. Scale. Compound what already works.

Foundations is open now. Growth and Scale open once it holds.

Terms

Foundations: $20,000 pilot, then an $80,000 engagement. Growth: $30,000 pilot, then $125,000. Scale: $40,000 pilot, then $160,000. Fifteen percent of the engagement fee is contingent on one outcome agreed at kickoff. Pilots do not credit and are refunded in full if nothing on the week-one list moves. A boutique strategy engagement runs $50,000 to $200,000 and ends with a recommendation.