Who you would be working with
I am Brandon Geter, and Humus & Shore is my practice. I spent ten years selling complex solutions into large enterprises, first carrying a number, then building the teams that did.
Why the practice exists
The better product kept losing. It would clear the technical evaluation, then die in a room it was never invited to, because nobody had translated what it did into a number the person signing cared about. That is a translation problem, and it is solvable from inside the deal.
What this is, and is not
Humus & Shore is one person, not a firm with a bench. Engagements are limited because one operator does the work: the person on this page is the person in the room. Since 2023: advanced manufacturing, nuclear energy, cybersecurity and B2B software.
Why there is a platform underneath
I built Andru to stop rebuilding the same analysis by hand for every engagement. I run my own selling on it, so when it is wrong, I find out first.