Stalled enterprise revenue, diagnosed and moved.
Humus & Shore works inside live pipelines — at one company, or across a portfolio — to find why complex enterprise deals stall, move them, and install the measurement that keeps running afterward.
Who it serves
- Private equity. Operating partners at mid-market funds who need every holding measured the same way, so the portfolio can be ranked on evidence.
- Venture. Platform teams covering thirty companies with three people, who need founder capability that compounds.
- Technical founders. Series A to early Series B, where the product wins on merit and the deals stall anyway.
One kind of deal
A complex solution sold into a large enterprise, decided by a committee, five months or more to close, six figures on average. Businesses that close in weeks are declined. Engagements are limited because one operator does the work.
What a Pure Signal finds
An observability company sells cost reduction. Its most urgent buyer is paying to avoid owning a failed audit. The gap between those two is the whole finding.
Terms
Every engagement opens with a 30-day pilot, $20,000 to $75,000 by buyer and stage. The pilot is priced on its own and does not credit toward what follows. Its fee is returned in full if nothing on the agreed week-one list moves.
Begin with one company.
Thirty minutes on the stuck deals, and whether thirty days would move them.
Questions
How does the pilot work?
Thirty days on the live opportunities that are already stuck. In week one they are written down — stage, value, and when each last moved — and the client keeps a copy. If nothing on that list moves by day 30, the fee is returned in full. The list decides, not the firm.
Who decides whether the outcome was met?
The measures are agreed during the pilot, set against the week-one baseline, and written into the contract before any fee depends on them.
How does this work across a portfolio?
The same instrument is installed at each company, so readings come back in the same units and the holdings can be ranked. Each company keeps its CRM; the comparison sits above it.
What does GTM diligence cover that a QoE does not?
A quality-of-earnings review tests whether revenue was real. GTM diligence tests whether it will repeat: concentration risk, pricing against market, whether the motion is documented, ICP coherence, and whether pipeline stages reflect real buying behaviour.
Why does the pilot not credit toward the engagement?
It is a separate decision, judged on its own. Paying for it is how both sides learn whether the problem is urgent enough to solve properly.
What is Andru?
The platform underneath the practice. It lets one operator work at the pace of a team, and keeps the measurement running after an engagement ends.