For the last 10 years, I lived and breathed the exhilarating world of Silicon Valley SaaS. From the scrappy energy of seed-stage startups to the finely-tuned operations of Series D powerhouses, I've evangelized SaaS platforms to the world's largest enterprises, learning the art & science of complex B2B sales cycles.

In those early days, I was the seller fueled by passion and an unshakeable belief in our product's potential.

But it was a rollercoaster.

 

 

The highs, euphoric; the lows, crushing. I always sought deeper alignment with the founders I worked alongside, and wanted their belief in me to match my belief in them. But often, their focus was pulled in a thousand directions by the relentless pressures of startup life.

Some recognized this culture gap and brought in sales leaders. But even then, I saw the same challenges play out:​​